New Letting Agent Social Media Competition Success
One of our latest projects was running a social media campaign for Clarkes & Co, a small, local start-up lettings agency in Newbury. Since they had only just set up, they were looking for a way to generate awareness for their business locally, on a low budget. We provided them with a social media marketing campaign, targeting local landlords and tenants. As part of the social media campaign, we ran a competition on Facebook to assist in the generation of new leads and general awareness. The prize was an Easter egg due to the time of year we ran the competition. The response to this competition was phenomenal. In the first month, we generated almost 800 page likes and several hundred Twitter followers due to the messages sent out, promoting and directing people from Twitter, to the Facebook competition in cross channel promotion. We even attracted the attention of professional competition sites on social media! Our highly successful campaign scored Clarkes & Co significant results in terms of awareness generation with the surrounding area, providing the business with a great foundation to build upon as they progress and develop.