InterSystems
InterSystems are a privately held software company who
specialises in database and integration technologies. The
InterSystems UK marketing team required additional
marketing support to maximise the full business potential of
their InterSystems 2011 UK Symposium conference. PurpleFox
acted as an extension to the InterSystems UK marketing team and
provided marketing expertise to support the promotion of
the event. We provided logistics support to organise the
event, specifically to:
- Managing the delegate registration process
- Provide support with messaging and communications
- Provide campaign statistical analysis and reporting
- Provide and manage outsourced telemarketing resources required
to generate the targeted number of profiled delegate
registrations
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