Paid Search
Paid search is often referred to as Pay-Per-Click, a form of
online advertising that you only pay for when a visitor clicks on
your advert. As you pay for each and every click you need to
make sure that every click you buy has the potential to be
converted into a buyer.
PPC can work for a company of any size, whether you're a small
business or a large corporation, you can set budgets that suit you
and your business. Campaigns don't have to run for a set period of
time, they can be started and stopped when needed, so if you're
running low on stock or have a hot seller, changes can be made
instantaneously.
These targeted adverts appear through 'sponsored' links on
result pages on search engines such as Google, Yahoo! and Bing when
a user searches for a particular term.
PPC works for any size of company, is truly flexible, you can
set budgets that suit your business. Campaigns don't have to run
for a set period of time, they can be started and stopped when
needed, and changes can be made instantaneously.
Our PPC marketing is 100% transparent. You can track which
visitor went on to purchase, submitted an enquiry or even simply
signed up to your newsletter. Importantly, you can track every
single penny spent. No need to justify spend on campaigns that you
know have worked but can't directly prove; the figures speak for
themselves.
At PurpleFox, we don't simply 'manage' your campaigns, we look
to optimise, maintain and actively develop them. We look at your
business; understand what it does and the industry you operate in,
who your customers are and what you want to achieve from your
campaigns.
By using PurpleFox for your Pay-Per-Click advertising you will
benefit from:
- A dedicated account manager that is Google Adword qualified who
will work closely with you to set-up, optimise and manage your
campaigns
- Research your industry, competitors, produce keyword research
and create a highly targeted Pay-Per-Click strategy that will
deliver ROI.
- Produce highly target campaigns to drive relevant traffic that
is more likely to convert.
- Create relevant and targeted adverts with strong call to
actions, carry out split-test variations and deliver the best click
through rates and traffic that will convert.
- Provide recommendations for creating the most relevant landing
pages to which we drive your search traffic - optimising conversion
rates and helping reduce your cost per click.
- We will track your specific campaign goals and implement
conversion tracking to ensure we have a complete picture of your
campaign performance, allowing us to continually improve.
- Provide monthly management reports detailing key traffic,
search metrics, conversion analysis, giving you complete visibility
of your Pay-Per-Click campaign and costs.
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