Many companies start off with a great idea or a great product,
however to maximise market opportunity companies should behave like
a brand and not a product!
A brand is all that is communicated visually and portrays the
personality of the organisation, its products and services.
Strong brands are a powerful business tool. To be successful
a brand must fit well with its products, services and
markets. Good branding takes all of these parts into
consideration, from the way the company behaves (brand personality)
to the way it looks (its visual identity).
At PurpleFox we work with companies in a brand discovery
workshop to identify their core values and strengths, help
define the brand and then generate new marketing and communication
ideas. How? We explore and detail the business,
customer and financial benefits of buying, using and partnering
your business. We provide a competitor review, we look at
your buyers and influencers, we develop your core messaging, what's
unique, special and memorable?
Once we have this information we know the person who will
interact with, view, read, navigate, search on, order from, submit
to, download from - and so on - your website and online
If you start behaving and presenting yourself as a brand, it
becomes much easier to promote new products and address new